Add the butter and sugar into a large mixing bowl. Beat together until the butter is creamed. Pour the yeast and milk mixture in with eggs and salt. Beat together again.
Gradually add flour into the bowl and fold together until a dough forms. You’ll need to use all 4 cups of the flour. If the dough is still sticky, add additional flour into the dough in 1 tablespoon increments.
Remove the dough from the bowl and place it on a floured work surface. Knead for 6-8 minutes. lace the kneaded dough ball in the greased mixing bowl, cover and let it rise for 2 hours in a warm place.
Using a rolling pin, glass jar, or wine bottle, flatten the dough until it’s about ¼” thick. Brush the butter all over the flattened dough. Sprinkle sugar, then spread the strawberry jam on the dough followed by diced strawberries.
Roll your rolls: Starting at the end of one side of the dough, begin to carefully roll it into a log shape. Then using a serrated knife, slice the log into 18 cinnamon rolls. Approximately 1” cuts.
Bake for 25-28 minutes until the outside of the dough starts to turn golden brown. Broil the last couple of minutes if necessary.
Once the rolls are finished baking, top them with icing! Enjoy!